CEO is NOT like other personal-growth books you've read. Why? Because instead of telling you what to do and how to do it, I give you the science behind the why.
This is key because the "missing link" to permanent change and sustained success comes when you condition out the junk that was conditioned in. And the only way to do that is by reprogramming your subconscious.
Many self-help books produce limited or temporary results because they communicate only with the conscious mind. These unsuccessful techniques and principles rely purely on insights, reason, willpower, positive thinking, and motivation.
Conscious insight-based training teaches you what to do to be more effective in your life. But it does not give you the necessary mind management tools to accomplish your goals. The missing piece is the ability to align your subconscious beliefs with your conscious goals in order to create effective, sustainable change.
The chapters in CEO have been tightly engineered to communicate with your subconscious mind, rather than your conscious mind. The information in each chapter lays out a step-by-step solution to the 2 things high-achievers care about most:
1. How to recover from setbacks (even cataclysmic ones)
2. How to create a shift in life that produces momentum that compounds one successful day on top of another